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Lee Iacocca, born on October 15, 1924, in Allentown, Pennsylvania, was an iconic American businessman and one of the most influential figures in the automotive industry. Renowned for his visionary leadership and exceptional management skills, Iacocca led two of the biggest names in the industry, Ford and Chrysler, through some of their most significant transformations. After graduating from Lehigh University with a degree in industrial engineering, Iacocca kick-started his captivating career at Ford Motor Company in 1946. With his relentless dedication and innovative mindset, he quickly climbed the corporate ladder, ultimately becoming Ford's president in 1970. Iacocca's impact at Ford was truly remarkable, spearheading the development of the legendary Ford Mustang, a groundbreaking sports car that took the automobile market by storm. His ability to connect with consumers and understand their desires greatly contributed to the phenomenal success of the Mustang. However, in 1978, Iacocca faced a challenging turn of events as he was unexpectedly fired from his position at Ford. Undeterred by this setback, he was soon offered the opportunity to resurrect the struggling Chrysler Corporation. Iacocca joined Chrysler as its CEO, and his transformational tenure at the company remains his most renowned achievement. In the early 1980s, he orchestrated a remarkable turnaround for Chrysler, saving the company from bankruptcy and steering it back to profitability. Iacocca not only implemented significant cost-cutting measures and restructured the company, but he also famously secured a government bailout. His rallying cry, "If you can find a better car, buy it," became a defining symbol of his determination to restore Chrysler's reputation and regain consumer trust. Under his leadership, Chrysler launched several successful models, including the minivan, which revolutionized the automobile industry. Beyond his achievements in the business world, Iacocca was also a philanthropist and published author, sharing his wealth of insights and experiences in bestselling books such as "Iacocca: An Autobiography." Lee Iacocca will always be remembered as an industry maverick, a visionary pioneer, and a true icon in the world of business, whose contributions left an indelible mark on the automotive industry and continue to inspire future generations. He passed away on July 2, 2019, leaving behind a legacy that will forever be etched in history.

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